srtyx-concealer-men

This is makeup brand is making concealers exclusively for dudes!

Deep down you know it, we know it and everyone else around you also knows it that sometimes taking care of yourself is hard. When it comes to enhancing your features with beauty products it’s especially harder for men. Somehow associating beauty & cosmetics with a man brings down their confidence. It makes them feel less ‘manly’ for some reason. But one brand is committed to changing that.

When you look at the Stryx concealer you can never make out its actually a concealer, because they have not designed it as a traditional concealer. Beauty products and especially makeup products have always been designed keeping female buyers in mind. Beauty is all about innovation and innovation it is that Stryx is bringing to the forefront of men’s makeup with formulas and packaging especially designed for men. Just like concealers from Milk Makeup and Too Faced won’t attract too many men, Stryx concealer won’t attract a woman’s attention because they aren’t designed for her.

Stryx is rethinking the meaning of men’s “cosmetics” products. We engineer discreet products uniquely for men so that men can easily and comfortably look their best.

 

Currently, Stryx has two products – The Concealer Tool and The Tinted Moisturizer.

The Concealer Tool that comes in three shades is packed as an impeccably designed everyday use pen that men will feel comfortable not only while applying but also carrying it around. It has a clip so that the concealer can be put on the front pocket of a shirt just like an actual pen (Genius, we say!). It claims to effectively hide any pimples, redness, acne, razor burn, scars, or other marks that a man’s face suffers from.

stryx-concealer-men

The Tinted moisturizer also comes in three shades and has been formulated as a daily matte moisturizer that subtly but instantly diminishes redness and creates an even skin tone.

Another thing that we love about Stryx is it’s messaging. It’s not trying to sell products by the means of showcasing toxic masculinity or by stating this brand is for macho men but by pushing their products as solutions to everyday grooming concerns that men are faced with that dwindle their confidence – under-eye bags, dark circles and acne (we hate to break it to you, but yes men too have dark circles and under-eye bags because they too binge on Netflix).

Whether it’s for looking presentable at work, flawless photographs, that profile picture on Bumble or just generally, it is okay for men to wear makeup and Stryx is at the forefront of making men comfortable about putting on makeup.

Have you tried products from Stryx? What do you think about their products? What are your favourite products from Stryx? Do Share in the comments below!

Read more like this on Broadcast Beauty: 

Leave a Reply

Your email address will not be published. Required fields are marked *

Discovered a beauty brand that the global beauty community needs to know of? Do share with us on email so we can broadcast it to the global beauty community.