2020 was a year full of complexities and unpredicted events, Maskne was all over the place (quite literally). So the one thing everyone was hoping for (even the skincare rookies), a beauty trend for 2021 that can be called a boon- SKINIMALISM. It is one of the most searched beauty trends this year already. Everyone on the internet is quite gone Gaga over it!
According to Pinterest’s report, searches for “how to get glowing skin naturally” have gone up four times year over year, and “natural everyday makeup” has increased by 180 percent in the last year. So let us break it down for you what Skinimalism actually is?
What is skinimalism?
Skinimalism is all about letting your natural skin shine through by a minimalistic approach (quite predictive) in your makeup and skincare routine. It’s a new wave of natural, minimal or no-makeup beauty looks where your real skin texture, pores, blemishes, discolouration shines through. It is also about banishing the concept of perfect flawless skin which is a very unrealistic beauty standard.
In recent years, an extensive skincare routine including “must-have” products has become a status symbol. What you don’t always see on social media are the potential side effects of misusing some of these viral products like overdoing active ingredients, using a product that doesn’t suit your skin, etc.
Adding REALITY CHECK in the list of essentials
The constant bombardment of information around new ingredients and beauty routines has left the masses in confusion, which turns into overdoing it. Dermatologists claim that a lot of people come with problems like irritation, sometimes in the form of rashes, inflamed breakouts, redness and flare-ups of conditions which are caused by using too many products, trying new formulas each day, layering incorrectly or combining too many activities. Instead, the focus should be on addressing your skin problems and keeping it simple.
Shelfie v/s Skinimalism
Shoppers get solid recommendations straight from a reputable source without all the trial-and-error, that cuts down on purchasing unnecessary products. It gives rise to beauty trends like #shelfie where influencers and beauty gurus post their shelves loaded with skincare and beauty products. Skinimalism is all about ditching your excess products and investing in products YOU NEED!
People should focus on “must-do” beauty routines more than “must-have” beauty products. A tip to get going with this trend is to invest in hybrid products like investing in a moisturizer that not only nourishes the skin but also gives a soft glow. Before investing in hybrid products it is very important to have a complete understanding of what combinations work together and are suitable for your skin.
The bottom line is, next time you see yourself on an online shopping cart, take a pause and consider if you really need it or it’s just another addition to your #shelfie.
How to build your skinimalistic skincare routine?
Addressing your beauty concerns is a pretty avid step to build a skinimalistic skincare routine. If you are facing too many problems, it is sane to address one problem at a time and watch it make a difference. Using too many products just because you are under an influence is a solid NO NO.
Keep your skincare routine basic.
Cleanse: To get rid of all the dirt, excessive makeup, debris, etc.
Moisturize: To keep your skin nourished and protect the skin barriers
SPF: Protect your skin from signs of early ageing, UV rays and just to keep it healthy and glowing
You can also add products to address your needs. For instance, it can be an antioxidant serum for one person or an acne cream for another person. Simple doesn’t always mean ineffective.
Setting aside the influence of unrealistic beauty standards and focusing on what is good for your skin, openly accepting your flaws and posting pictures with your enlarged pores, pigmentation and not-so-perfect skin with sheer confidence – is skinimalism all about.