Before I fell in love with beauty, I was intimidated by it and even confused. Now, maybe I am slightly less intimidated and instead of being confused am curious about products – what ingredients go into them, how are they manufactured, will it suit my skin type, what are the dos and don’ts.
I have been in a place where because I was so confused about a product or ingredient, I didn’t know how to find the solution to my skincare concerns that I thought my skin was hopeless. Today I ask more questions and want to be educated about the product rather than it confusing the shit of out of me and me questioning my existence!
Enter The Inkey List, a UK based skincare brand from skin scientists that champions ‘knowledge’ as their key ingredient so people like me can go from being in a confused state to making an informed decision by being educated about potent ingredients such as skincare vitamins and acids without the use of scary, technical and pretentious skincare jargons.
The Inkey List’s has one simple goal, to deliver most wanted skincare ingredients like Vitamin C, Turmeric, Salicylic Acid, Hyaluronic Acid and many other in the form of affordable skincare solutions so you can test and play with ingredients to build your perfect skincare routine, for your ever-changing skincare needs. However, the affordable price tag doesn’t mean that the products are not of high quality and ineffective. The brand apparently gets all its raw materials directly from the source thus cutting any middlemen margins. Another reason why the brand is able to maintain affordable pricing between $5 – $15 is that it keeps its formulations simple and not frilly. If it’s vitamin c that you’re looking for to brighten your skin, then vitamin C is what you will get and not vitamin C with 5 other exotic ingredients present in the product in small percentage that ramp up its cost.
The Inkey List stays true to its values of removing B.S and guesswork from beauty by educating about the products, everything from the ingredient to how to use the product when to use, how to incorporate it into your existing routine and all the dos and don’ts of product in CLEAR & SIMPLE language.
If the brand does remind of you of The Ordinary. then you aren’t alone. There are a lot of similarities in both the brands but we are sure you won’t complain because who doesn’t like more affordable skincare options that are made of quality ingredients and actually work!!
Have you tried products from The Inkey List? What do you think about their products? What are your favourite products from The Inkey List? Do Share in the comments below!
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